Video Production Project
My challenge for this project was to create a video that would engage an audience of more than 200 donors, elected officials, and board members at an annual fundraising event and reveal the transformational impact the Y has on the community.
The reception of the video was so strong it became a tool for campaigners to connect with prospective donors and share the Y’s impact via social media. The content was even repurposed for various platforms and helped the organization reach its $1,150,000 annual fundraising goal.