Art Direction and Print Design
For this project I was asked to design three 20-page catalogs for the camp offerings at five camp locations throughout Somerset County, NJ. Each camp guide includes descriptions and pricing details for specialty camp offerings as well as important information parents and campers need to know before registering for camp.
While creating these camp guides I collaborated with staff throughout the association. I managed the work of my marketing colleagues to ensure all project deadlines were met. I directed photo shoots with campers, counselors, and professional photographers. I met with department heads to standardize program descriptions and pricing. Lastly, I worked with print vendors and the VP of Finance to align quality and cost with budget constraints.