B2B Marketing, Product Marketing
While working for Hydro-Spray Wash Systems I was tasked with managing the marketing and sales materials for complex car wash equipment, parts and services. Between building a new company website, creating biweekly emails, managing a customer loyalty program and attending trade shows across the country, I was asked to promote a new product that the company developed, the self-serve underbody tool.
Bringing a new product to this niche marketplace proved to be quite the marketing challenge. I started by translating the features and benefits of this product into sales sheets, website content, trade show displays and videos.
As the product produced more sales, sharing ROI information and testimonials allowed me produce consistent leads for the sales team. This momentum lead to even greater sales and a partnership with industry-leading distributor Kleen-Rite Corp.