Product Design and Logo Design Project
Affiniton LLC, a consumer safety product manufacturer, asked me to design a coaster that doubles as a date rape drug test. The size and orientation of the test spots was predetermined by the company’s lab.
Knowing that the final artwork would be simplified for use on marketing materials, I drafted artwork that would appeal to Spikestir’s target market. I also looked at retro advertising for inspiration and integrated droplet shapes into the logo—symbolic of the liquid used on the test spots.
While the final product never made it to market, I consider this project a success based on the unique, appealing brand identity I created through the design process.