Multichannel Marketing
In just two years I went from freelance graphic designer, to operations manager, to director at The G2 Gallery. During this time, I helped plan and promote 40 photography exhibits. This job not only challenged my business management and administrative skills, it tested by marketing expertise and truly shaped the professional I am today.
As a nature and wildlife photography gallery donating 100% of proceeds to environmental charities, marketing budget at The G2 Gallery was extremely limited. Therefore, a multichannel marketing plan was essential to the success of this small business. By planning and hosting events, generating earned media, creating social media campaigns, and email marketing I helped the gallery raise over $100,000 a year for non-profit organizations.